ITechnology & ITEngineers who won nearly every technical evaluation they entered, and rarely entered one. Three pages of stock photography became a flat set of capability pages written for a technical reader, light enough that a slow load never makes the first impression, and editable by the engineering team.Positioning · Design & buildScope calls, not pitches
IIArtificial intelligenceThe demonstration closed deals; the website lost them. Every firm in the category makes the same claims in the same words. The site was rebuilt around the workflow — what goes in, what the system does, what comes out, what it declines to do — and the narrative handed to marketing.Narrative · Product storyPre-qualified demonstrations
IIIBrokerage & financeEnquiries arrived; almost none converted. Visitors could not establish what the firm did, what it charged, or whether the sector deserved their trust — and two earlier rebuilds had died in compliance review. The process was set out in the open and the fees published rather than withheld.Process · Compliance-first buildFees in the open
IVAccountancyAudit, tax, payroll, advisory — a services list that told a prospect nothing, so the practice competed on price by default. Every January the team lost days to clients ringing to ask what to send and by when. The site was split at the front door, and the deadlines built into a calendar the practice plans against.Structure · Client systemsFewer January calls
VHealthcareThe previous site was written for someone browsing calmly. Hardly anyone who visits is calm. Three audiences arrived through one door and obstructed each other; they were separated at the first click, and the patient side written for anxious reading, inside the advertising rules.Information architecture · GovernanceThree doors, not one
VIPropertyA listings search competing with the portals at the one thing they will always win. The buyer browses; the vendor pays, and the vendor is choosing who to trust with the largest asset they own. The vendor was put first, the listings kept secondary, and area guides added ahead of the comparison.Positioning · Design & buildVendor first
